When it comes to franchise growth, location is leverage—and no one understands that better than Frangenius. Our proprietary Franchise Site Selection Process is engineered with precision, strategy, and bottom-line focus. We do more than help you choose a space — we help you choose right, negotiate hard, and scale smart.
You don’t need a broker taking a 6% cut of your deal just to unlock a door. You need professionals who understand the franchise lifecycle, landlord psychology, and what makes a location not just work — but win.
We deliver more than a list of sites — we deliver clarity, leverage, and ROI. Our process was built by seasoned franchise developers, not salespeople.
Most commercial brokers are incentivized by commission, not your success. Their goal? Close fast and collect. That’s why we often see franchisees stuck in long-term leases with poor terms, high CAM charges, and non-negotiable clauses.
FranGenius is different.
We are consultants — not real estate agents. Our focus is not on earning a percentage of your lease, but on helping you secure a space that propels your business forward. Our job is to find, vet, coach, negotiate, and guide.
The first step is a focused strategy call to define your site criteria and location goals. We gather the key details we’ll need to narrow the market, including your preferred trade areas, square footage needs, co-tenancy preferences, signage visibility, drive-thru or patio requirements, parking expectations, and key dealbreakers.
We also identify relevant site characteristics based on your franchise model — such as proximity to schools or office parks, zoning compatibility, accessibility from major roads, and nearby anchors that drive traffic. This session ensures we’re targeting only the properties that meet your brand’s functional, financial, and market alignment needs.
From here, we translate those requirements into a focused search strategy that allows us to prioritize high-opportunity markets and eliminate poor-fit locations from the start.
With your parameters defined, we execute a high-level market mapping process that goes far beyond basic public listings. Using advanced data sources, proprietary research tools, local zoning overlays, and real-time development insights, we uncover hidden gems and pinpoint high-opportunity zones before they hit mainstream availability. We evaluate traffic patterns, anchor tenant health, demographic movement, economic indicators, competitor saturation, and regional trends to give you a true lay of the land.
This isn’t surface-level browsing — it’s a targeted market intelligence operation. You get a detailed picture of which areas are truly scalable for your concept, which landlords are expansion-friendly, and where your franchise can thrive long-term. With Frangenius, your site selection isn’t based on chance — it’s built on data, strategy, and foresight.
You’ll receive a customized Opportunity Report featuring your top 5–15 most viable locations. Each site is professionally scored and includes:
This isn’t a static list — it’s an evolving, data-rich decision-making tool. As listings change, new construction comes online, or off-market spaces surface, we keep your Opportunity Report alive and current. We monitor activity across your top zones and deliver updates on new listings that align with your brand's needs — often before they become publicly listed.
Once you’ve shortlisted your top properties, we equip you with everything you need to move forward. You’ll get personalized coaching on how to contact landlords and reps, what to say (and not say), and how to position your franchise brand as the most valuable tenant option. You’ll learn:
We’ll also walk you through how to respond to landlord objections, compare counteroffers, and control the pacing of the conversation. With Frangenius by your side, you’re never flying blind.
Once you’re ready to move forward, we guide you in preparing your Letter of Intent (LOI) and reviewing lease terms line by line. You’ll receive advisory support to:
We break down lease terms in plain language so you know exactly what you’re signing — and where your risks lie. If needed, we loop in vetted legal counsel to support your final contract execution. You’ll move forward with confidence, control, and zero surprises.
Once the deal is in motion, we help coordinate everything necessary to launch your buildout. You’ll receive support with:
We also help create your preliminary project timeline and ensure alignment between your lease obligations, franchise development schedule, and construction execution.
The moment your lease is signed, your launch strategy is already in motion.
Ready to build smarter and faster?
Let’s get started.
While most brokers focus on closing deals, we focus on winning the war for market share:
We don’t just find a location. We secure your launchpad.
Simple: If you want someone to formally negotiate or sign documents on your behalf, we can refer you to one of our vetted national brokerage allies to serve your needs compliantly.
But make no mistake — you are not required to use a broker to find a commercial space. That myth has cost franchisees millions.
The smartest clients use Frangenius for what matters most:
We’ll bring in a licensed broker only if it makes sense and aligns with your goals.
Let us help you dominate your market — one smart location at a time. Book a Franchise Growth Consult or request a
Site Selection Strategy Call to craft your bulletproof masterplan.
Franchise smarter. Build faster. Win bigger.
That’s the Frangenius way.